Privacy Policy

This Privacy Policy is effective upon acceptance for new users and is otherwise effective on January 1, 2013. The bFitandLive Privacy Policy describes how we use and protect your personal information. By accepting the Privacy Policy and the Terms and Conditions of Service during the registration process, you expressly consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy

What Do We Collect?

You can browse much of our site without disclosing any personal information. In order to participate in the bFitandLive social network, or find a bFit Trainer or Buddy, you are required to register. If you choose to give us personal information, you consent to the transfer and storage of that information on our servers located in the United States. We may collect and store the following personal information:

  • email address, physical contact information, and financial information, (credit cards transactions are encrypted for your protection and not stored at rest on bFitandLive servers)
  • transactional information based on your activities on the website (such as number of sessions purchased)
  • community discussions, chats, correspondence sent to us.
  • web server log information, such as connections, statistics, traffic to and from our site, IP address, and more.

How Do We Secure Collected Information?

Our hosting provider is contained within the confines of the contintental United States. bFitandLive is highly committed to industry leading practices concerning security to prevent the loss/misuse/alteration of the information in our possession. However, third parties may unlawfully intercept or access transmissions of private communications, and other users may abuse or misuse your personal information that they collect from the site. Therefore, we do not promise, nor should there be an expectation, that your personal information or private communications will always remain private.

Transactions conducted on the marketplace are done so leveraging the industry standard Secure Socket Layer (SSL) session. SSL encrypts all transaction data for transmittal in a format that prevents theft of the information. If you’re transmitting sensitive data on the bFitandLive site, you should see a green “Lock” in the address bar (depending on your browser version). Our servers are located in a highly secure and state of the art data center with supervised access.

Using Your Information?

We will never resell or redistribute your information without express permission. By accepting our privacy statement, you agree that we may use your personal information to:

  • provide services from the website including collecting fees.
  • prevent potentially prohibited or illegal activities, and enforce our Site Policies.
  • improve the quality or customization of our services, content and advertising.
  • offer targeted marketing and promotional offers based on specific preferences. and
  • compare your information for accuracy, and verify it with third parties (for ex: trainer certification verification)

Your nickname is publicly displayed on our site. Other people may see your profile information, entries, feedback, ratings and associated comments, and etc. Infomation provided to community members regarding potentially suspicious activity and policy violations on may refer to nicknames.

From time to time we may conduct user surveys to learn how we can improve our services. These queries are optional and should you respond, your information will remain anonymous.

From time to time, we may run contests that require the submission of email and other private information. In this event, we may include your information as part of a communication to the bFitandLive community.

How Can You Use Information from bFitandLive? allows clients and trainers to share personal information to complete transactions and to enter into agreements with each other (such as the purchase of coaching or fitness sessions). We encourage clients, trainers, and buddies to respect the privacy of one another. To help protect the privacy of all users, we limit the access to other users' contact information only as needed in order to facilitate transactions. When clients & trainers are involved in a transaction, they will have access to each other's name and contact information. You agree to use another user’s information only for:

  • bFitandLive related purposes that are not unsolicited commercial messages (ex: Transactions)
  • other purposes that expressly permitted by the other user

We hate spam and are sure you do to. You may not add other bFitandLive users to a mailing list (email or physical mail), or share, rent or sell other users’ contact information, without their express consent first. You may not use our communication tools to send spam or otherwise send content that would violate our Site Policies.

Whom May We Disclose Your Information To?

We may need to disclose your personal information if we are legally required to do so in order to enforce our policies, respond to claims that content you submitted violates the rights of others, or to protect the rights, property, or safety of third parties. We may also share your personal information with:

  • Service providers who help us with our business operations (such as fraud investigations, affiliate and rewards programs).
  • Third parties to whom you expressly ask us to send your information. and
  • Law enforcement or other governmental officials, in response to a request (that has been verified) relating to alleged illegal activity or criminal investigation (we will disclose information relevant to the investigation, such as name, city, state, zip code, telephone number, email address, nickname history, IP address, fraud complaints, as well as session purchase history).

We will not disclose your personal information to law enforcement, other government officials, or other third parties without proper legal documention, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.

What About Browser Cookies?

Cookies are small text files that help us analyze our site, customize our services, content and advertising, and identify you and maintain your signed-in status, among other uses. Certain features on our site are available only through the use of cookies. You are always free to decline our cookies, although doing so may interfere with your use of some of our services. Should we allow advertisers on our site, those advertisers may use cookies. We have no control over third-party cookies.